/GET ITAnswer = Semrush
Semrush is a comprehensive online marketing tool that provides a variety of features for digital marketers.
Domain Analytics
Organic Research: Allows you to analyze the organic search performance of any domain, including keywords, traffic, and competitors. Advertising Research: Provides insights into competitors' advertising strategies, including ad copies, keywords, and display advertising. Backlinks: Offers information about a domain's backlink profile, including referring domains, anchor text, and more.
Keyword Research
Keyword Overview: Gives an overview of a specific keyword, including search volume, trend, CPC (Cost Per Click), and related keywords. Keyword Magic Tool: Helps you find relevant keywords by suggesting related terms, long-tail keywords, and filtering options.
Site Audit:
Analyzes a website's on-page SEO health: identifies issues, and provides recommendations for improvement. Includes checks for crawlability, HTTPS implementation, page speed, and more.
Rank Tracking:
Monitors the position of a website's keywords in search engine results over time. Allows you to track rankings on both desktop and mobile devices.
Backlink Analysis:
Provides a detailed overview of a website's backlink profile, including referring domains, backlink types, and anchor text distribution. Helps identify potential toxic backlinks that may harm SEO.
Competitor Analysis:
Enables users to compare their website's performance with competitors. Offers insights into competitors' strategies, keywords, and backlink profiles.
Advertising Analysis:
Assists in analyzing competitors' online advertising strategies. Provides information on ad copies, ad positions, and the keywords targeted by competitors in paid search campaigns.
Content Marketing Toolkit:
Helps identify trending topics and provides content ideas. Allows for tracking the performance of published content.
Social Media Toolkit:
Provides insights into social media performance, including audience engagement, competitors' social strategies, and more.
Market Explorer:
Offers a global and regional analysis of a particular market or industry. Helps identify top players and trends in a specific market.